THE WORLD'S FIRST COCKTAIL NOW GOES WHERE YOU GO!
So what happens when a prescribed remedy becomes a crowd pleasing toddy?
You bring the idea of cocktails to the world!
In the late 1830's, Antoine Peychaud, a Haitian-French pharmacist, did just this in his French Quarter, New Orleans drug store. Already on the map with his popular Peychaud's Bitters, he would combine French Brandy, Absinthe, bitters, and a bit of sugar as a fix for any number of maladies. While it was not known as a Sazerac until the early 1850's, Antoine paved the way for a completely new approach to consuming alcohol, more for enjoyment than medicine.
Just like its younger brother, The Old Fashioned, there are copious variations of the Sazerac through the catacombs of cocktail history. Some uniquely their own while other stand apart. Congruent with this, we designed our Sazerac flavor's profile around the most common variation utilized throughout Louisiana:
Rye Whiskey, Herbsaint, Bitters, sugar, & a lemon peel garnish.
As our standard mantra goes - Our mix enhances the the alcohol used. So in the case of a Leisuremann's Sazerac...There isn't any better way to drink rye whiskey!
So call your friends, host a vintage party, go on a camp trip, or just relax at home letting the subtle notes of anise, sugar sweetness, and herbaceous bitters warm your palate in this old world classic.
Cheers & see you guys at The New Orleans Bourbon Fest this weekend!
P.S. Antoine, GREAT WORK MAN!
ADVANCED TASTING NOTES - Notes of anise mellow the bite of a rye whiskey's high ABV content. Sweetness from the sugar lets the whiskey warm the palate calmly. On the tail, the herbaceous quality of the bitters comes through with a delicate finishing touch.