:: BIG HUGE AWESOME GINORMOUS NEWS ::

Project Code Name: The Ultimate Adventure

About six months ago, we began a pretty exciting adventure.

Not a physical, hiking down a trail adventure, but more of a “growthventure”, geared towards bringing our mixes into the hands of our target users - YOU!

After months and months of paperwork, hustling, more paperwork, regulations, red tape, new labels, hardship, laughter, even more paperwork, and copious amounts of cocktails…we are proud to announce the “BIG THING” we’ve been alluding to in so many of our social media posts.

So here it goes…drum roll please

 
 

Leisuremann’s Cocktail Mixes are now part of the REI Co-Op!!!


Hooray! - Cheers! - Applause! - Bravo!

Someone said “Speech” - Thank you to everyone who has supported us thus far. We appreciate each and everyone of you and hope you keep drinking cocktails with us for years to come.

Back @ it.

You may be asking yourself now, “As a loyal patron of Leisuremann’s, what does this actually mean?”

Outstanding question.

For starters, effective today, you can order our mixes directly from REI.com, allowing you to reap the benefits of their awesome dividend program and members coupon codes from every jar purchased.

 
 

BUY FROM REI.COM NOW

OLD FASHIONED - MARGARITA - THE SAZERAC - BEE’S KNEES

Secondly and probably most important, our mixes will be in an REI store near you. Seriously, you can actually buy a jar of Leisuremann’s Cocktail Mix at an REI brick and mortar location. Wow, right?!

Forecasted to be in the major flagship locations (Denver, Seattle, Washington D.C., Bloomington, & SoHo) starting 10/15 through the end of 2018, we are excited to see what adventures you take with a jar of our mix. By purchasing from your local REI or REI Co-Op online you don’t just support local businesses, you also support outdoor adventure culture.

 
 

If you don’t live near one of the flagship stores, no worries, simply go to your local REI and request our mixes for your location. This is a simple way to help REI know what you guys are into, want, and would like to see on the shelves.

If you do live by a flagship location, stop in, buy a jar or four, take some selfies, and post those bad boys to social media, showing the world how much you love cocktails!

Lastly, give us a review on REI.com - find your favorite flavor and tell the other adventurers out there why you love a good Leisuremann’s cocktail.

Overall, getting our mixes into your hands so you can use it for your next trip, adventure, tailgate, backyard party, or just a Netflix and chill night, is and will always be our #1 priority.

So…pretty big news right?

Cheers // Cliff

FLAVOR 6 | The Cosmopolitan

THE PINK DRINK THAT STARTED A CRAFT COCKTAIL REVOLUTION!

 
 

“Pink is our favorite color!" In other words, we are excited to introduce you to the Leisuremann’s Cosmopolitan mix.

When most people think of a Cosmopolitan, for lack of better descriptive terms, they think electric pink, super sweet, and not worth my time.

Though an accurate description for certain cosmos at certain bars, the Cosmopolitan as a true craft cocktail is far from those very terms.

The humble origins of the Cosmopolitan date back to the mid-1930s where citrus juice, fruit syrup, and gin were mixed to create a variation on the Kamikaze.

Throughout the decades the cosmopolitan grew in popularity. Gin was subtracted and substituted for vodka, ushering in a new cocktail renaissance know as the Craft Cocktail Movement.

This movement would kick into overdrive with the airing of a little-known show named Sex and the City where Carrie, the main character, commonly ordered Cosmos when going out with her girlfriends.

Since the shows airing, the Cosmopolitan along with the craft cocktail movement has boomed paving the way for cocktail drinkers worldwide.

Now for REAL TALK - Don’t get us wrong there are bad Cosmos out there.

Frankly, there are some pretty shits ones that bars try and pass off as remotely decent.

See… the thing about the Cosmopolitan is its complex simplicity.

The drink by its nature utilizes ingredients that alone have strong flavors but when mixed correctly come together in such a copacetic harmony that you can’t help but drink two or three in a sitting.

 
 

Echoing this harmony, this mix above all others was truly the hardest to engineer and get right. The subtle balance between the cranberry, lime, citrus, and sweetness almost seems kung fu master zen-like at times. But we managed to pull it off.

A Leisuremann’s Cosmopolitan echoes simplicity and describes a balance of vodka, to cranberry, to citrus, and sugar. Not one ingredient shines above the rest and not one ingredient is left out. When tasting you will first be greeted with citrus, then sugar sweetness, and rounding out the drink is an earthy tart cranberry note.

Truly Sex and the City approved!

EVERY JAR PURCHASED GIVES BACK.

You must give back to move forward” Oprah Winfrey

Giving back is something we’ve been wanting to do for a while now but just couldn’t figure out how to do it.

When we stumbled on the Cosmo it felt completely right.

So for each jar purchased, we will donate a percentage at the end of the year to a charity that helps women in need. It’s a small step for us to help make the world a better place for those around us.

If you have any charity suggestions please reach out - gents@leisurmanns.com - we would love to hear from you.

Overall, The Cosmopolitan means the world to us and as our 6th and final flavor for 2018 we wanted to go big or go home.

Now the real question - Fellas…how many of you want a cosmo?!

Cheers // Cliff

Not your average Daiquiri... or is it?

190 Octane - Pina Colada - Strawberry - Mudslide - Jungle Juice - CAT 5 Hurricane - Rum Runner - Eye Candy - White Russian - Crawgator - Peaches & Cream - And on, and on, and on...

If you're unsure what these flavors are associated with, consider yourself a member of the LUCKY FEW. If you're in the "KNOW", like us,  you have indeed ventured to the dark side of the moon or at least your nearby Daiquiri shop, LOL!

With the Pink Floyd references aside, let's talk some history and fact.

Louisiana, where we are based,  is steeped in Cajun, Creole, and pretty much every other cultural influence under the sun. We have things like Cochon De Laits, Mardi Gras, Geaux Cups, and Drive-Thru Daiquiri Shops. Yes, you heard me correctly, DRIVE-THRU DAIQUIRI SHOPS. And, yes through is spelled "thru" on purpose. 

 
 Jesters Mardi Gras Daiquiri - www.neworleansonline.com

Jesters Mardi Gras Daiquiri - www.neworleansonline.com

 

These shops are on most corners, intersections, and heavily populated parts of town designed to attract not repel potential patrons.

Louisiana Law states, it is 100% legal to purchase a Daiquiri via a drive-thru just as long as there is a lid on your beverage and the accompanying plastic straw does not break the lid/liquid barrier. Logical...right? Of course...two thumbs up!!!

Rewind for a minute, to the release of our Classic Daiquiri Mix. When we released our second mix we knew there would be a struggle as your average drinkers didn't know the original, Classic Daiquiri dates back to the mid 1930's Cuba with some curious men, some lime juice, some sugar, and a whole lot of Rum.

 
 

Fast forward to now, most Daiquiris from your local drive-thru shop, are fruit concentrate based, sweet, and served more as a slush than a straight up drink. (not sure what "straight up" means - check out our "Know What You're Ordering Leisure Log) 

Daiquiris, from a tasting note, tend to lend themselves to more of a portable hangover machine than what most people would consider as a outstanding cocktail experience. 

With that said, we felt challenged and sort of stumped; pondering the gargantuan question that loomed - How can our Classic Daiquiri mix become like a "Drive-Thru" Daiquiri that people love?

The answer was deceptively simple - ADD WHATEVER THE HELL YOU WANT TO IT!!! Sounds stupid simple but trust us it works.

::SHORT LIST::

ADD STRAWBERRIES & SPARKLING WATER - For a fruity slightly sweet refreshing style daiquiri.

ADD BLUEBERRIES - For a sweet & tart mouth organism.

ADD PEACHES & MINT - For a summer treat so mouth watering it will make you want more.

ADD DOUBLE THE RUM - To get super wasted! LOL!

ADD PINEAPPLE - For a island favorite.

ADD GRAPEFRUIT - Ernest Hemingway would be proud!

The possibilities are endless and the combinations will make your tastebuds spin.

So we challenge you The Colonel of Cocktails, The Lord of Libations, The Duke of Drinks, to come up with a Daiquiri Flavor, post it to social media @leisuremanns, and let the world know how you Daiquiri.

GOOD LUCK & COCKTAIL ON!

Cheers // CC

 

Flavor 4 | The Sazerac

THE WORLD'S FIRST COCKTAIL NOW GOES WHERE YOU GO!

 
 

So what happens when a prescribed remedy becomes a crowd pleasing toddy? 

You bring the idea of cocktails to the world!

In the late 1830's, Antoine Peychaud, a Haitian-French pharmacist, did just this in his French Quarter, New Orleans drug store. Already on the map with his popular Peychaud's Bitters, he would combine French Brandy, Absinthe, bitters, and a bit of sugar as a fix for any number of maladies. While it was not known as a Sazerac until the early 1850's, Antoine paved the way for a completely new approach to consuming alcohol, more for enjoyment than medicine.

Just like its younger brother, The Old Fashioned, there are copious variations of the Sazerac through the catacombs of cocktail history. Some uniquely their own while other stand apart. Congruent with this, we designed our Sazerac flavor's profile around the most common variation utilized throughout Louisiana: 

Rye Whiskey, Herbsaint, Bitters, sugar, & a lemon peel garnish.

 
 

As our standard mantra goes - Our mix enhances the the alcohol used. So in the case of a Leisuremann's Sazerac...There isn't any better way to drink rye whiskey!

So call your friends, host a vintage party, go on a camp trip, or just relax at home letting the subtle notes of anise, sugar sweetness, and herbaceous bitters warm your palate in this old world classic.

Cheers & see you guys at The New Orleans Bourbon Fest this weekend!

P.S. Antoine, GREAT WORK MAN!

ADVANCED TASTING NOTES - Notes of anise mellow the bite of a rye whiskey's high ABV content. Sweetness from the sugar lets the whiskey warm the palate calmly. On the tail, the herbaceous quality of the bitters comes through with a delicate finishing touch

 

WE LOVE EVENTS!!!!!!!!

**HOT OFF THE PRESS**

OUR EVENTS PAGE IS FULLY UPDATED AND READY TO GRACE A WEEKEND CALENDAR NEAR YOU!!!**

 
 

You might be saying to yourself right now "HELL YEAH" or even "Why is this such a big deal?"

To most people this might just be an average page update but to us and a select few, it's much more.

See, events are the life blood of our business. If we could, we would do an event everyday, everyplace, everywhere on Planet Earth. That would be a little hard but we could manage...right? Think of the jet lag - OUCH!

All joking aside we truly, unequivocally, 100% love, Love, LOVE interacting with our current patrons and new patrons alike. It gets us going. It is like a gift that keeps giving.

Everything from finding out where you went with our mixes to a trip you are planning, we relish in every minute of it and give you a cocktail while we talk.

Like our tagline says - "We go where you go" - No matter if it's camping, hiking, fishing, rocking, space, caravanning, horseback riding, or grandma's house, we want to know and we want to see pictures, either in person on social media, @leisuremanns YEAH!!

To keep this blog short as I could ramble all day, we have a jammed packed 2018 with events spanning everywhere from Lafayette to Baton Rouge and even New Orleans. So add a few to your calendar, come out, stop by, talk, and we promise there will always be enough cocktail mixes and samples to go around.

 
 

Cheers till our next event!

//Cliff

P.S. If you know of an event, big or small, near or far that you think we should attend, feel free to drop us a line on social media or via our contact page. Who knows, if everything works out you might even get a little finders fee!

ALL HAIL THE BIGGEST DAY OF THE YEAR...

HAPPY MONDAY!!!

LOL! Kidding! Happy New Year!! Now, let's get back to this Monday thing.

Mondays are great and not at all argued as the best day of the week. (Insert chuckle here!) Today, out of all Mondays is unique. This Monday, of 52, falls on the first day of the year. 

Seriously, dust off that gym membership (shout out to Southern Stone Indoor Climbing Gym), write down some resolutions, listen to some Gary Vaynerchuk, and gear up for whatever wild ride 2018 has in store for you.

Let's back track for a minute to last year at this time. January 1st, 2017 - If someone would have asked us where we thought our little cocktail mix company would go, our response would have probably been something snarky like, "The White House or Space." Though not out of the realm of possibilities, 2017 for us was a year of growing interactions.

Moreover so, experiencing our product through the eyes of its users i.e. interacting with you guys at events (Mid City Makers Market - THUMBS WAY UP!!) , festivals, parties, dinners, social media, and some random chance meetings at restaurants (you know who you are, LOL!). 

Interaction with our patrons is everything to us and living our brand to the fullest is key.

Keeping with the theme, 2018 is going to be packed with so much f&*king interaction that it will make your head spin. In the words of Will Ferrell - "Nobody knows what it means but it's provocative...It gets the people going!!

If you really want a preview, well... here goes, think -  Video Series - Podcast - Crowd Funding - NOLA Bourbon Fest 2018 - Mid City Makers Market 2018 Series - Parties - Contests - Liquor Reviews - New Flavors - Beefy Blogs - Calendar - More Photos of Matt - Trips - Adventure - Suspense - Leisure Lords - Merch - Interviews - Las Vegas - France - Pop's Poboys - Etc.

All Hail Monday - Cheers to 2018  -  Live Long and Prosper!

- Matt & Cliff

P.S. ALL TINS ARE STILL $10 - Through 11:59pm 1/1/2018

 

CLIFF&MATT.JPG

'Twas the Night before Cocktailmas

'Twas the night before Cocktailmas, and all through the house;

Not a cocktail was mixed not even an ounce;

The bottles were placed by the chimney with care

In hopes that St. Cocktailmas soon would be there,

 

The kiddos were nestled all snug in their beds

While visions of presents danced in their heads;

Ma in her PJs and I in my cap,

Had just settled in for a sober winter's nightcap,

 

When down in the den arose such a clatter,

I sprang from the bed to see what was the matter.

Away to the stairs I flew in a flash

Throwing on my robe and combing out my stash

 

When, what to my eyes should appear,

But a tipsy old man, drunk, smiling from ear to ear

 

With glee in his laugh so lively with class

I knew in that moment it must be St. Cocktailmas

 

He spoke not words but went straight to his work.

Mixing, testing, tasting, till he turned with a jerk

Extending his hand in front of his face

He gave me a thumbs up and skedaddled my place

 

Stumbling to his sleigh, to his team he gave cheer

And away they flew, far from near

 

But I heard him exclaim, as he rode out of sight,

HAPPY COCKTAILMAS TO ALL, AND TO ALL, CHEERS TO THE NIGHT!!!

STOCKING HOLIDAY 2018
CHRISTMAS 2017 IMAGE

Flavor 3 | The Bee's Knees

Flavor 3 | The Bee's Knees

Bee's Knees?!?

Yea, you know that classic gin cocktail you have probably never had?

Time you two meet.