:: BIG HUGE AWESOME GINORMOUS NEWS ::

Project Code Name: The Ultimate Adventure

About six months ago, we began a pretty exciting adventure.

Not a physical, hiking down a trail adventure, but more of a “growthventure”, geared towards bringing our mixes into the hands of our target users - YOU!

After months and months of paperwork, hustling, more paperwork, regulations, red tape, new labels, hardship, laughter, even more paperwork, and copious amounts of cocktails…we are proud to announce the “BIG THING” we’ve been alluding to in so many of our social media posts.

So here it goes…drum roll please

 
 

Leisuremann’s Cocktail Mixes are now part of the REI Co-Op!!!


Hooray! - Cheers! - Applause! - Bravo!

Someone said “Speech” - Thank you to everyone who has supported us thus far. We appreciate each and everyone of you and hope you keep drinking cocktails with us for years to come.

Back @ it.

You may be asking yourself now, “As a loyal patron of Leisuremann’s, what does this actually mean?”

Outstanding question.

For starters, effective today, you can order our mixes directly from REI.com, allowing you to reap the benefits of their awesome dividend program and members coupon codes from every jar purchased.

 
 

BUY FROM REI.COM NOW

OLD FASHIONED - MARGARITA - THE SAZERAC - BEE’S KNEES

Secondly and probably most important, our mixes will be in an REI store near you. Seriously, you can actually buy a jar of Leisuremann’s Cocktail Mix at an REI brick and mortar location. Wow, right?!

Forecasted to be in the major flagship locations (Denver, Seattle, Washington D.C., Bloomington, & SoHo) starting 10/15 through the end of 2018, we are excited to see what adventures you take with a jar of our mix. By purchasing from your local REI or REI Co-Op online you don’t just support local businesses, you also support outdoor adventure culture.

 
 

If you don’t live near one of the flagship stores, no worries, simply go to your local REI and request our mixes for your location. This is a simple way to help REI know what you guys are into, want, and would like to see on the shelves.

If you do live by a flagship location, stop in, buy a jar or four, take some selfies, and post those bad boys to social media, showing the world how much you love cocktails!

Lastly, give us a review on REI.com - find your favorite flavor and tell the other adventurers out there why you love a good Leisuremann’s cocktail.

Overall, getting our mixes into your hands so you can use it for your next trip, adventure, tailgate, backyard party, or just a Netflix and chill night, is and will always be our #1 priority.

So…pretty big news right?

Cheers // Cliff

FLAVOR 6 | The Cosmopolitan

THE PINK DRINK THAT STARTED A CRAFT COCKTAIL REVOLUTION!

 
 

“Pink is our favorite color!" In other words, we are excited to introduce you to the Leisuremann’s Cosmopolitan mix.

When most people think of a Cosmopolitan, for lack of better descriptive terms, they think electric pink, super sweet, and not worth my time.

Though an accurate description for certain cosmos at certain bars, the Cosmopolitan as a true craft cocktail is far from those very terms.

The humble origins of the Cosmopolitan date back to the mid-1930s where citrus juice, fruit syrup, and gin were mixed to create a variation on the Kamikaze.

Throughout the decades the cosmopolitan grew in popularity. Gin was subtracted and substituted for vodka, ushering in a new cocktail renaissance know as the Craft Cocktail Movement.

This movement would kick into overdrive with the airing of a little-known show named Sex and the City where Carrie, the main character, commonly ordered Cosmos when going out with her girlfriends.

Since the shows airing, the Cosmopolitan along with the craft cocktail movement has boomed paving the way for cocktail drinkers worldwide.

Now for REAL TALK - Don’t get us wrong there are bad Cosmos out there.

Frankly, there are some pretty shits ones that bars try and pass off as remotely decent.

See… the thing about the Cosmopolitan is its complex simplicity.

The drink by its nature utilizes ingredients that alone have strong flavors but when mixed correctly come together in such a copacetic harmony that you can’t help but drink two or three in a sitting.

 
 

Echoing this harmony, this mix above all others was truly the hardest to engineer and get right. The subtle balance between the cranberry, lime, citrus, and sweetness almost seems kung fu master zen-like at times. But we managed to pull it off.

A Leisuremann’s Cosmopolitan echoes simplicity and describes a balance of vodka, to cranberry, to citrus, and sugar. Not one ingredient shines above the rest and not one ingredient is left out. When tasting you will first be greeted with citrus, then sugar sweetness, and rounding out the drink is an earthy tart cranberry note.

Truly Sex and the City approved!

EVERY JAR PURCHASED GIVES BACK.

You must give back to move forward” Oprah Winfrey

Giving back is something we’ve been wanting to do for a while now but just couldn’t figure out how to do it.

When we stumbled on the Cosmo it felt completely right.

So for each jar purchased, we will donate a percentage at the end of the year to a charity that helps women in need. It’s a small step for us to help make the world a better place for those around us.

If you have any charity suggestions please reach out - gents@leisurmanns.com - we would love to hear from you.

Overall, The Cosmopolitan means the world to us and as our 6th and final flavor for 2018 we wanted to go big or go home.

Now the real question - Fellas…how many of you want a cosmo?!

Cheers // Cliff

10 Tips for Mile High Cocktail Drinkers

If you havn't realized it yet we really like to drink and fly. It's become more of a hobby now than a past time. No matter the day, time or airline cocktails are always being made and shared with those around us.. 

With that said, over the past two years we have amassed a cornucopia of airline tips and tricks guaranteed to make your next flight/cocktail experience outstanding.

Below are just a few, in no specific order.

Elaborate on, try, enjoy, and Cheers!

 
LEISUREMANN'S UNITED AIRLINES FRIENDLY SKIES
 

MINI BOTTLES RULE

Firstly, the myth is true: TSA does indeed afford you the ability to bring your own MINI LIQUOR BOTTLES on the plane. Now you are limited to size though. Ideally the 50ml are nice as those provide around a 2oz portion and fit snug in your quart size zip top bag. You can however, pack the 100ml bottle as those are just shy of the 3.5oz maximum allotted for packaged liquids.

The key to the entire situation is the bottles must be packed in your quart bags. Like any other liquid (shampoo, conditioner, hair gel) these mini bottle are considered a “liquid” and should be kept in isolation.

*Pro Tip* SUPPORT YOUR AIRLINES! Yeah we know they make you pay for seats and carry-on bags now but buy a mini bottle or two from them if you run out or need another flavor.

Let’s keep the 'Friendly Skies' friendly for years to come.

SOFT DRINKS SPRITZERS 

There is nothing more refreshing than having a little bubble in your drink, cocktail, or soda. It's the Bee's Knees!

With that said, more and more airlines are offering less and less sugar based sodas and more 0 calorie 0 sugar sparkling “spritzer” style waters.

Take this opportunity, for a free soda and roll with it.

Imaging making a margarita at 30k with sparkling lime water or a Bee's Knees with sparkling Italian lemon water.

OUTSTANDING is the word you are looking for.

*Pro Tip* When adding Leisuremann's Cocktail Mix to sparkling water be sure to be aware of the FIZZ UP reaction. Basically, don’t overfill and you should be fine.

 
LEISUREMANNS OLD FASHIONED - UNITED AIRLINES
 

NO MIX - NO PROBLEM

Ask anyone who flies a lot and they should be able to give you a cocktail story, recipe, or fun pro tip from 30,000 feet.

With this great power comes great responsibility…Thanks Uncle Ben. More or less a great responsibility to share with the world!

So…if you find yourself on your next flight with no mix or your mini bottles try one of these out for size: 

Red Wine/Coke (Equal Parts)

Mile High Mule (Ginger Ale, Vodka, mints)

Inflight Irish Coffee (Coffee, Bailey's Irish Cream)

Bloody Mary (Tomato Juice, Vodka)

IDL Sunrise (Tequila, OJ, Cranberry, Sprit, Apple Juice) IDL = International Date Line

ALWAYS ORDER ICE

Nothing and we repeat nothing makes a cocktail better than ice.

Even if you just use the ice to prepare your drink straight up, ice is as pivotal to a cocktail as the glass itself. Don’t believe us - listen to the experts in our blog The Icy Truth!

Try experimenting as well with ice and how it changes the flavor profiles of certain drinks and spirits.

SNACKS GALORE

Peanuts, pretzels, Biscotti cookies, OH MY!

Not all cocktails go with one of those 3 snack selections, so simple solution, bring your own snacks.

We've gone so far as to bring full blown sandwiches onto the plane for lunch and cocktails.

TSA, unless it is outlandish or large liquids, will cast a blind eye to you brining snacks aboard the plane. So fill your pack up with chips, Thanksgiving dinner, tacos, Bananas, or whatever your heart desires.

Moral of the story, have snacks and cocktails too!

 
LEISUREMANNS MARGARITA UNITED AIRLINES
 

SHARE WITH YOUR NEIGHBOR

Just think if you were flying cross country and the guy next to you pulled out a jar of Leisuremann's. At first you would question, "What is this dude doing?" or "What the heck is that stuff." But when he/she makes you a cocktail you instantly realize this is most certaintly real life.

The moral of the story is we should be more like Mr. Rogers and less like Oscar the Grouch. Share with your neighbor. Make them a drink, frankly make everyone a drink and spread some cocktail love!

SOCIAL POST EVERYTHING

Do us and yourself a favor, on your next trip post a picture of your cocktails to @leisuremanns, pretty please. (You won’t believe the response)

Simple, we want the world to know how delicious our cocktails are and what a better person to show them than you.

Take a pic of your drink, take a video of you mixing in the airport, take a pic of the plane going crazy because you just made a big batch and everyone is enjoying Margaritas. LOL!

We can dream, right? Have fun!

PREMIX TO MAXIMIZE ENJOYMENT

Crucial to any trip or experience is maximizing time. So when you find yourself sitting in the terminal with your face inevitably glued to your phone or maybe a book, step back, regroup, and premix your cocktails.

Water bottles, travel mugs, travel plastic wine glasses, pretty much any receptacle for drinking can work great.

We would recommend making them in a bigger quantity as they will go quick! #makeitadouble

MAKE IT A DOUBE OR TRIPLE

Always, always, always make it a double or triple when traveling.

This is done for multiple reasons but only a few stand out.

1) You deserve more than one drink when flying.

2) If you need to share, one drink just isn't going to cut the mustard.

3) Everything is better in pairs so bring multiple mixes with you so you can make a Bee's Knees and an Old Fashioned too!

REPEAT

The #1 tip is to REPEAT all 9. Get out there, travel more, explore more, be adventurous!

Seriously, if you haven't planned a trip in a while get to it. Repeat doesn't just mean making more cocktails, which we hope you do, it means doing more, experiencing more, and just simply enjoying the places you will go.

 

Not all trips are equal so in a way why should each cocktail experience be.

Explore what works for you and use these tip to make the most out of your next travel adventure.

And as a bonus for reading this blog, use code TAKE20 on your next order for 20% off your cart. That’s like we’re saying the first two drinks are on us!

 

Cheers // Cliff

Not your average Daiquiri... or is it?

190 Octane - Pina Colada - Strawberry - Mudslide - Jungle Juice - CAT 5 Hurricane - Rum Runner - Eye Candy - White Russian - Crawgator - Peaches & Cream - And on, and on, and on...

If you're unsure what these flavors are associated with, consider yourself a member of the LUCKY FEW. If you're in the "KNOW", like us,  you have indeed ventured to the dark side of the moon or at least your nearby Daiquiri shop, LOL!

With the Pink Floyd references aside, let's talk some history and fact.

Louisiana, where we are based,  is steeped in Cajun, Creole, and pretty much every other cultural influence under the sun. We have things like Cochon De Laits, Mardi Gras, Geaux Cups, and Drive-Thru Daiquiri Shops. Yes, you heard me correctly, DRIVE-THRU DAIQUIRI SHOPS. And, yes through is spelled "thru" on purpose. 

 
 Jesters Mardi Gras Daiquiri - www.neworleansonline.com

Jesters Mardi Gras Daiquiri - www.neworleansonline.com

 

These shops are on most corners, intersections, and heavily populated parts of town designed to attract not repel potential patrons.

Louisiana Law states, it is 100% legal to purchase a Daiquiri via a drive-thru just as long as there is a lid on your beverage and the accompanying plastic straw does not break the lid/liquid barrier. Logical...right? Of course...two thumbs up!!!

Rewind for a minute, to the release of our Classic Daiquiri Mix. When we released our second mix we knew there would be a struggle as your average drinkers didn't know the original, Classic Daiquiri dates back to the mid 1930's Cuba with some curious men, some lime juice, some sugar, and a whole lot of Rum.

 
 

Fast forward to now, most Daiquiris from your local drive-thru shop, are fruit concentrate based, sweet, and served more as a slush than a straight up drink. (not sure what "straight up" means - check out our "Know What You're Ordering Leisure Log) 

Daiquiris, from a tasting note, tend to lend themselves to more of a portable hangover machine than what most people would consider as a outstanding cocktail experience. 

With that said, we felt challenged and sort of stumped; pondering the gargantuan question that loomed - How can our Classic Daiquiri mix become like a "Drive-Thru" Daiquiri that people love?

The answer was deceptively simple - ADD WHATEVER THE HELL YOU WANT TO IT!!! Sounds stupid simple but trust us it works.

::SHORT LIST::

ADD STRAWBERRIES & SPARKLING WATER - For a fruity slightly sweet refreshing style daiquiri.

ADD BLUEBERRIES - For a sweet & tart mouth organism.

ADD PEACHES & MINT - For a summer treat so mouth watering it will make you want more.

ADD DOUBLE THE RUM - To get super wasted! LOL!

ADD PINEAPPLE - For a island favorite.

ADD GRAPEFRUIT - Ernest Hemingway would be proud!

The possibilities are endless and the combinations will make your tastebuds spin.

So we challenge you The Colonel of Cocktails, The Lord of Libations, The Duke of Drinks, to come up with a Daiquiri Flavor, post it to social media @leisuremanns, and let the world know how you Daiquiri.

GOOD LUCK & COCKTAIL ON!

Cheers // CC

 

Flavor 5 | The Margarita

THE WORLD'S MOST ENJOYED COCKTAIL!

 
 

Firstly, to address the elephant in the room, yes it took us quite some time to release a Margarita mix and yes we understand that you've totally been wanting this one for a while now but good things come to those who wait, right? 

This delayed release was done half out of intention and half out of respect. Not to discount the Margarita or its allusive history but we felt we needed to pay homage to the original gangsters of the cocktail world first and do it right!

Getting back to the Margarita, it is by far one of the worlds most well known, most loved, widely consumed, most tinkered with cocktail on this entire blue planet we call Earth. To put it frankly, what other cocktail can be frozen, on the rocks, straight up, with sugar or salt on the rim, include a beer and pairs well with whatever fruit or food you throw at it...still thinking? None...except for an ice cold Margarita!

Few would think this humble cocktail with such a wide abundance would have such a mysterious past... but it actually does.

The Margarita is steeped in lore dating back to the mid 1930's when it was said an Iowan news editor found a drink, aka "The Tequila Daisy", in a local bar in Tijuana. (Quick Spanish lesson - Margarita = Daisy)

Fast forward through the 40's where Margarita styled drinks were said to originate in multiple bars crafted for everyone from an Ambassador to Germany's daughter (Margarita) to a bar patron allergic to all alcohol except tequila (figure that).

These stories continue until the December 1953 edition of Esquire Magazine, where a recipe for "The Margarita" was officially published for the entire cocktail consuming world to enjoy. The original recipe consisted of 7 parts Tequila: 4 parts Cointreau : 3 parts lime juice. Though outstanding, the original recipe has evolved throughout history to include a few dashes of simple syrup and the integration of various serving methods and styles.

Consistent with true Leisreumann's form, we chose the simple and historical approach, allowing the Tequila to shine providing flavors that compliment instead of overshadow.

When you mix a Leisuremann's Margarita you will be transported back to 1940's Mexico where the Tequila was and still is top notch. Bright citrus notes pop on your tongue as a mellow simple syrup sweetness rounds off this outstanding cocktail.

We recommend mixing a Leisuremann's Margarita on the rocks but definitely try it frozen and straight up; it is equally as good.

In our opinion, not all Margaritas are created equal so why should you have to settle for something that just isn't good. Find your balance with this drink and don't hesitate to be that guy who buys the mini bottle of Tequila on your next Southwest flight or brings a flask of Tequila on your next camping trip.

In the words of a great unnamed cocktail connoisseur, "I wonder if there is a Margarita somewhere out there thinking of me too!" 

Margarita on dudes!

Cheers // Cliff

The Icy Truth

 
 

Whether cubed, sphered, squared, tubed, crushed, shaved, rectangular, conical, vanilla, or melted, ice is as pivotal of a component to a great cocktail as the booze itself. 

Ice dates back to the dawn of man. More specifically, ice was always here, we just didn't know how to use it to our advantage.  

Not until the early 1800's did ice really make it debut into beverage culture, being perceived more as a luxury than simply a winter nuisance. 

Throughout the years, the science of mixology has grown utilizing ice to enhance subtle flavors, draw out aromas, and simply boost most of our favorite cocktails. (Get a little more in-depth about ordering terms that revolve around ice with our blog - Know What You're Ordering?)

Cool stuff right? We sure think so.

With that said and with your best interest in mind, we figured it was a little easier to just let Adam Rogers, Articles Editor for Wired and Jennifer Colliau, Beverage Director, The Interval, explain the ins and outs of ice on a segment of Wired's Booze Science.

They REALLY know their stuff.

So take a break, mix a drink, and get your brain in gear from some booze science that will change the way you look at your next cocktail and ice altogether.

Cheers // Cliff

Flavor 4 | The Sazerac

THE WORLD'S FIRST COCKTAIL NOW GOES WHERE YOU GO!

 
 

So what happens when a prescribed remedy becomes a crowd pleasing toddy? 

You bring the idea of cocktails to the world!

In the late 1830's, Antoine Peychaud, a Haitian-French pharmacist, did just this in his French Quarter, New Orleans drug store. Already on the map with his popular Peychaud's Bitters, he would combine French Brandy, Absinthe, bitters, and a bit of sugar as a fix for any number of maladies. While it was not known as a Sazerac until the early 1850's, Antoine paved the way for a completely new approach to consuming alcohol, more for enjoyment than medicine.

Just like its younger brother, The Old Fashioned, there are copious variations of the Sazerac through the catacombs of cocktail history. Some uniquely their own while other stand apart. Congruent with this, we designed our Sazerac flavor's profile around the most common variation utilized throughout Louisiana: 

Rye Whiskey, Herbsaint, Bitters, sugar, & a lemon peel garnish.

 
 

As our standard mantra goes - Our mix enhances the the alcohol used. So in the case of a Leisuremann's Sazerac...There isn't any better way to drink rye whiskey!

So call your friends, host a vintage party, go on a camp trip, or just relax at home letting the subtle notes of anise, sugar sweetness, and herbaceous bitters warm your palate in this old world classic.

Cheers & see you guys at The New Orleans Bourbon Fest this weekend!

P.S. Antoine, GREAT WORK MAN!

ADVANCED TASTING NOTES - Notes of anise mellow the bite of a rye whiskey's high ABV content. Sweetness from the sugar lets the whiskey warm the palate calmly. On the tail, the herbaceous quality of the bitters comes through with a delicate finishing touch

 

WE LOVE EVENTS!!!!!!!!

**HOT OFF THE PRESS**

OUR EVENTS PAGE IS FULLY UPDATED AND READY TO GRACE A WEEKEND CALENDAR NEAR YOU!!!**

 
 

You might be saying to yourself right now "HELL YEAH" or even "Why is this such a big deal?"

To most people this might just be an average page update but to us and a select few, it's much more.

See, events are the life blood of our business. If we could, we would do an event everyday, everyplace, everywhere on Planet Earth. That would be a little hard but we could manage...right? Think of the jet lag - OUCH!

All joking aside we truly, unequivocally, 100% love, Love, LOVE interacting with our current patrons and new patrons alike. It gets us going. It is like a gift that keeps giving.

Everything from finding out where you went with our mixes to a trip you are planning, we relish in every minute of it and give you a cocktail while we talk.

Like our tagline says - "We go where you go" - No matter if it's camping, hiking, fishing, rocking, space, caravanning, horseback riding, or grandma's house, we want to know and we want to see pictures, either in person on social media, @leisuremanns YEAH!!

To keep this blog short as I could ramble all day, we have a jammed packed 2018 with events spanning everywhere from Lafayette to Baton Rouge and even New Orleans. So add a few to your calendar, come out, stop by, talk, and we promise there will always be enough cocktail mixes and samples to go around.

 
 

Cheers till our next event!

//Cliff

P.S. If you know of an event, big or small, near or far that you think we should attend, feel free to drop us a line on social media or via our contact page. Who knows, if everything works out you might even get a little finders fee!